Non-profit
Nuvolar for Transparency International
How Nuvolar delivered a powerful, Data-Driven email Marketing platform for Transparency Internacional’s successful campaigns
Transparency International journey
Transparency International is a global civil society organization dedicated to combating corruption and promoting transparency, accountability, and integrity at all levels of government and society.
Operating through a network of chapters in over 100 countries, it is known for producing influential research such as the Corruption Perceptions Index.
Through advocacy, campaigning and research, they work to expose the systems and networks that enable corruption to thrive, demanding greater transparency and integrity in all areas of public life.
They are independent, non-governmental, not-for-profit and work with the like-minded partners across the world to end the injustice of corruption.
What we achieved together
100%
Migration Completed
Enhanced User Navigation, redesigned data architecture to support a cleaner, more intuitive UI.
Data Hygiene and Prospect Clean-Up. Identifying and removing unengaged, gaining database quality and better deliverability and segmentation.
+90%
Dashboards and Reporting Mechanisms
THE CHALLENGE
Transparency International faced significant limitations with their outdated marketing automation platform
Transparency International faced significant limitations with their outdated marketing automation platform, Pardot, which restricted their ability to execute modern, data-driven campaigns.
As a global organization with complex advocacy and donor engagement needs, they required a more agile and scalable solution.
Their goals included achieving seamless integration between campaign workflows, contact and donor data, and performance measurement systems.
They also needed the flexibility to rapidly adapt to changing advocacy priorities and tailor communications for diverse audience segments across geographies.
In addition, enhancing their reporting and analytics capabilities was critical to gaining actionable insights, evaluating campaign effectiveness, and demonstrating impact to both internal stakeholders and external supporters.
Modernizing their marketing stack was essential to supporting their mission at scale.
FIRST ACTIONS
Migration from Pardot to Account Engagement
With a clear mandate to modernize Transparency International’s outdated Pardot setup, we led a full-scale migration to Account Engagement, transforming the way their teams engage, operate, and measure marketing impact.
Migration from Pardot to Account Engagement:
We replaced the legacy Pardot instance with a modern, fully integrated Account Engagement environment—enabling streamlined campaign execution, stronger automation, and a more scalable architecture for global teams.
Unified access through the Salesforce login:
To improve usability and security, we eliminated the old standalone Pardot login. All users now access Account Engagement directly through the main Salesforce login page, creating a consistent experience across tools and reducing access friction.
OUR SOLUTION
Operational modules
We recognized the operational hurdles facing Transparency International with their outdated Pardot system. Our strategy focused on replacing a rigid platform with a modern, flexible system to empower their global marketing teams. All processes were designed and implemented with consideration for GDPR compliance, which remained a core priority for Transparency International.
1. Deep-dive stakeholder Discovery:
We engaged directly with the marketing team to define their exact needs. We then designed and deployed custom engagement reporting dashboards to track key metrics, ensuring reports focused on the data that mattered most to them.
2. Seamless Migration from Pardot to Account Engagement
We managed the complete migration to Salesforce Account Engagement, ensuring data integrity and minimal disruption. We unified login access(removing the separate Pardot login) and provided targeted training for immediate and effective platform adoption.
3. Strategic Data Architecture Redesign
We centralized all key marketing metrics into a unified framework. This eliminated data silos, creating a shared source of truth that allows global teams to monitor effectiveness, enabling faster, data-driven decisions at scale.
4. Insight-driven operations:
We developed dedicated reporting dashboards to track Campaign, Lead, Contact, and Account performance. This guarantees every message and resource has a measurable impact and supports continuous improvement across their operations.
Behind the System
The cloud-based CRM that centralizes consumer data, tracks Leads, Contacts and Opportunities.
Marketing Cloud Account Engagement is Salesforce's B2B marketing automation solution
CLIENT VOICES