Pharma and Healthcare
Nuvolar for Karo Healthcare
Driving growth through intelligent sales operations. A Salesforce-based solution that helped Karo Healthcare increase commercial visits by 93% and boost direct pharmacy orders by more than 600%.
The Karo Healthcare journey
Karo Healthcare develops and markets products for pharmacies and the broader healthcare sector.
Their portfolio includes both over-the-counter and prescription pharmaceuticals designed to prevent illnesses, support treatments, and improve everyday wellbeing.
With products available in more than 90 countries and a strong presence across Europe and the Nordics, Karo Healthcare continues expanding its reach while maintaining a strong focus on consumer health and accessibility.
Founded in 1987 and headquartered in Stockholm, the company blends innovation with a commitment to reliable, everyday healthcare solutions.
Key results
93%
Increase in commercial visits
3 weeks
From concept to first version delivered
With Nuvolar’s Salesforce implementation, the Karo Healthcare sales team gained faster processes, clearer information, and a digital workflow that helps them convert more opportunities.
600%
Increase in direct pharmacy orders
300%
Increase in orders
THE CHALLENGE
When Karo Healthcare entered the Spanish market in 2022, their initial marketing strategy generated strong momentum.
Campaigns, product offers, and TV advertising for their brand Remescar performed well, but the sales teams needed a more effective way to bring these materials to pharmacies.
Their goals were clear:
- Present offers more clearly
- Standardize product presentations
- Capture orders efficiently
- Give sales representatives tools that matched the pace of their growing market
To achieve this, the brand decided to digitalize the entire sales and presentation process.
OUR SOLUTION
Building a single platform for global operations
Understanding the real needs
The project began with a discovery phase in mid-March, where Nuvolar analyzed Karo Healthcare’s workflows, challenges, and objectives.
This step helped define what the sales team needed in the field and how the new tool should support their daily work.
Building the first version
After several weeks of workshops, design sessions, and development, Nuvolar delivered the first version of the solution using Salesforce Consumer Goods Cloud.
This implementation created structured databases for accounts, visits, and orders, enabling a more organized and efficient sales process.
OUR SOLUTION
A new way to present and sell
The core of the solution was a custom application that allowed sales representatives to:
- Present products using a visual carousel
- Show videos, offers, and discounts
- Create orders instantly
- Communicate value to pharmacies with clarity
This allowed Karo Healthcare to make the most of every visit and bring consistency to how their products were presented across regions.
With the help of Nuvolar’s salesforce consulting services, the company transformed marketing assets into a digital experience that strengthened their overall commercial strategy.
Behind the System
Salesforce Consumer Goods Cloud
Geographical mapping, route optimization, and territory visibility to organize day-to-day activity.
A custom tool that lets salespeople present products visually, display offers, and create orders more effectively.
CLIENT VOICES