Consumer Goods
Nuvolar for Casa Tarradellas
Helping a leading consumer goods company capture better in-store insights. A redesigned Salesforce experience that increased reporting capacity by 25% and reduced loading times by 85%.
The Casa Tarradellas journey
Founded in 1976, Casa Tarradellas is one of Spain’s most iconic family-owned consumer goods brands.
Known for producing high-quality meat products and for revolutionizing the Spanish market with their launch of fresh pizzas in 1996, the company has built its success on strong vertical integration, controlling every step from raw materials to the final product.
Today, with more than one billion euros in annual revenue, Casa Tarradellas continues to expand across Europe, maintaining its focus on quality, tradition, and operational excellence.
What we achieved together
25%
Increase in reports completed per sales representative
Re-engineering the Salesforce environment
By re-engineering the Salesforce environment, Nuvolar helped Casa Tarradellas improve sales efficiency, boost data quality, and strengthen visibility across all in-store visits.
85%
Reduction in report loading time
THE CHALLENGE
Casa Tarradellas had spent over two years trying to deploy Salesforce within their sales team, but the results fell short of expectations.
The existing implementation was slow, unstable, and failed to support their daily in-store workflows.
The digital form used by sales representatives took more than 30 seconds to load and frequently crashed when saving, resulting in lost data, incomplete reports, and growing distrust in the platform.
Since capturing in-store information is essential for understanding product visibility and ensuring availability, the sales team needed a reliable tool they could use confidently.
Casa Tarradellas turned to Nuvolar in search of a Salesforce consulting partner capable of diagnosing the problem and rebuilding the experience from the ground up.
OUR SOLUTION
Building a single platform for global operations
Rebuilding the Salesforce experience
As part of our salesforce consulting services, Nuvolar began by conducting a deep technical and functional review of the existing setup. The underlying architecture contained multiple issues affecting overall performance, from inefficient data structures to misconfigured components.
To provide immediate relief while a larger rebuild was underway, the team optimized core code, reducing load times by more than 50% within the first weeks.
Redesigning the digital form
Working directly with sales representatives, Nuvolar redesigned the entire reporting flow, focusing on speed, clarity, and reliability.
New screens, logic, and UX patterns were introduced to eliminate friction and ensure that data could be captured quickly during in-store visits.
OUR SOLUTION
A platform that supports growth
With the new implementation, the sales team can now:
Visit 25% more stores
Capture richer, higher-quality information
Prevent lost data
React faster to product shortages and visibility issues
The result is a Salesforce implementation that finally matches the pace and operational needs of Casa Tarradellas.
Behind the System
Supporting sales processes and improving follow-up during in-store activity.
Enabling fast, adaptable interfaces tailored to Casa Tarradellas’ internal workflows.
CLIENT VOICES