dev_nuvolar, Author at Nuvolar

How can technology help us get to know our customers better?

Posted on April 12, 2021 by dev_nuvolar

How can technology help us get to know our customers better?

Knowing customers in order to meet their needs and anticipate their expectations is one of the main concerns of the most competitive brands in the current market. In recent decades, the development of the Internet and ICTs has facilitated the achievement of this goal. However, on many occasions, it is the consumers themselves, as users of mobile connections and new forms of social interaction, who have put pressure on companies to change their approach. In other words, companies are not only concerned exclusively with products and production processes but are also focused on customers and data as a source of information.

Regardless of their level of digitization, organizations need to incorporate and constantly improve data management technologies in order to adapt faster to changes related to preferences and consumption patterns. Furthermore, they will also be able to offer unique customer experiences that strengthen brand engagement.

Knowing customers through data and technology

Nowadays, data capturing that helps us know our customers and understand them better is relatively common. In some cases, we may even run the risk of collecting so much data that we cannot manage it if we do not have the right technology. However, this information has become an essential element in today’s business environment.

A recent survey of executives showed that 49% of those interviewed found that data analytics enabled them to make better decisions. Consequently, in order to make better use of data and analytics, you need to know how to extract value from them. To make these decisions, it helps to review what brands really need to know about the customer.

What do organizations need to know about customers?

The amount of data that can be generated by user interactions across online and offline channels can seem, sometimes, overwhelming. However, it is essential to identify the different purposes for which this customer information is often used. The following is a brief description of the most common cases in which data is often used to learn about customers:

Cognition. At this level, brands evaluate customer behavior when browsing websites and their reaction to marketing communication, as a basis for assessing the effectiveness of the channel and promotional strategy.
Personalization. The purpose here is to develop customer profiles as a basis for the personalization of the offer and the communication. As well as to establish individual relationships with groups that meet particular characteristics and preferences. At this point, segmentation is an indispensable process.
Accumulation. In particular, the focus of this demand is on monitoring trends in user behavior. In the same way, there is interest in market tracking results that can influence decision-making on business strategy.
Context. In this case, the main interest is to contrast consumer behavior in both offline channels (physical stores) and online. Specifically in e-commerce, social networks, and apps.

Technologies that help you get to know your customers

As we said above, organizations that want to know their customers well enough to meet their needs and expectations must focus on data. And to capture and process this information, technology offers several options that complement each other. Below we will mention some of them:

Big Data and advanced analytics.

Together, these technologies allow you to continuously obtain and process large volumes of information from different channels and devices. For example, think about the amount of data that Google receives daily, taking into account only the interaction of users with websites.

This information is processed in real-time to become statistics and later, the calculation will allow Google Analytics subscribers to make decisions to optimize the conversion rate of their websites.

Artificial Intelligence to know customers through their interactions

Chatbots are already common on websites, company chats on social networks, and apps or platforms for customer support. In addition, more people are interacting with voice assistants such as Siri and Alexa. Therefore, brands can take these tools to make their customer service processes more agile and efficient.

Internet of Things

The interconnection between devices in order to generate and receive data is also part of this mix of technological possibilities to get to know customers. To give you an idea, your smartwatch could be sending data to various companies, information that will come back to you in the form of purchase suggestions and offers. But it’s not just about wearables; in the retail and fashion sectors, for example, RFID tags, interactive touch screens, Near Field Communication and beacons are often integrated. These and other gadgets, connected to users’ mobile devices, are changing the shopping experience.

CRM as an option to know the customer

In short, CRM or Customer Relationship Management is a customer relationship management system. Basically, it is a program that helps to organize and analyze customer data to obtain relevant insights for decision-making. However, in broad terms, a CRM provides a 360° view of the customer. For this purpose, it uses data from sales, marketing actions, interaction with contact points, and support service.

Among the CRMs in the cloud and SaaS modalities available on the market, Salesforce solutions stand out due to their versatility and capacity. The integrated resources of this CRM allow you to establish personalized customer journeys, automate marketing actions and offer a customer support platform.

Nuvolar helps you to successfully implement Salesforce CRM to know your customer

Knowing your customers will be more productive and exciting if you use Salesforce CRM tools in your company. At Nuvolar we are specialists in the implementation of these resources because, in addition to being certified partners of the brand, we have been developing our applications on its platform for more than twelve years.

Contact us and you will receive advice from a multidisciplinary team with the latest web and mobile technologies in the market. From Nuvolar we can customize the Salesforce CRM to adapt it to the characteristics and needs of your business. What are you waiting for? Take advantage of the full potential of these technological solutions to better understand your customers, improve their experience with your brand, build customer loyalty and achieve more sales!

How can a cloud solution improve business workflow?

Posted on April 9, 2021 by dev_nuvolar

How can a cloud solution improve business workflow?

As an executive or manager, you probably have a constant concern about how to improve workflow to streamline and make your company’s processes more efficient. Perhaps you already have an established workflow that works, but you want or need it to be faster to take advantage of more business opportunities. For this reason, it may be time to think about cloud solutions that allow you to automate routine tasks, integrate various auxiliary tools, and maintain interaction between departments.

To improve workflow, you need to understand it

It could be the case that you are implementing a workflow in your company but you are not adapting it to the nature and reality of the business. In order to find out if you are implementing it properly, we will remind you of some tips.

Firstly, the workflow is a series of procedures that lead you to the achievement of a specific objective. The success in the performance of the work teams you lead will depend directly on the organization of the sequence of tasks. But this flow will also influence the quality of products and services, as well as the customer experience. For this reason, organizations need to improve workflow and track its effectiveness on an ongoing basis.

Workflows are usually based on a hierarchy of tasks and procedures aligned with business objectives and organizational structure. In this sense, managers or directors establish in advance the order of processes and delegate responsibilities among area leaders and other collaborators. At the same time, they take stock of the technological tools and IT solutions available to calculate execution and goal achievement times.

In this way, it is easier to detect when the distribution of tasks is not suitable in a particular department or the entire organization. Locating in which area of the company the problem is, allows to take immediate decisions to reorganize the workflow and introduce cloud solutions to automate repetitive processes, among other things.

How cloud solutions help to improve your company’s workflow

It is clear that software for the automation and organization of business processes has evolved continuously. From the classic on-premise format to the current cloud computing resources (SaaS, PaaS, IaaS, etc.) that save infrastructure and space investment.

In essence, this evolution of cloud solutions remains focused on offering maximum performance to the automation of procedures as well as full control of the entire value chain. During the workflow, data and tasks flow between collaborators through a predefined policy. So if you are deciding to resume or accelerate your business’s digital transformation, it is important to remember how cloud solutions can improve your company’s workflow.

Automating tasks, vital for improving workflow

As we said, cloud solutions allow you to automate repetitive tasks, so that your employees’ efforts can be redirected to more creative and productive activities. Moreover, they schedule and execute processes while facilitating the tracking of the management sequence of all departments. In fact, digital solutions available today would be able to automate about 45% of the tasks in organizations. To this, you must add a higher performance and profitability in the processes.

Integration of digital tools

Indeed, the solutions we are dealing with allow integration between different programs. For example, a CRM as a base can be integrated with an Enterprise Resource Planning System (ERP), as well as with various applications, databases, and collaborative work platforms. This allows the interrelation between different processes and departments of your business.

Faster data access and processing

In today’s business environment, fast data access and processing, as well as its availability to different work areas, is a priority. Data comes in different formats and from different sources, which makes it difficult to capture and process data depending on its use in the processes.

Thanks to integrated and customized cloud solutions, it is possible to reduce data capture and processing time to streamline the workflow.

Improve customer experience

Integrated and tailored resources in the cloud make it easy to monitor your omnichannel strategy and assess user interactions, all in real-time. As a result, you will make timely decisions consistent with your customers’ needs and expectations regarding products, offers, after-sales support, and social responsibility. This improvement in the customer experience is manifested not only in an increase in sales but also in strengthening engagement.

With Nuvolar’s cloud solutions you can improve your company’s workflow

Let’s say you are an executive or manager of a retail chain that wants to promote an omnichannel strategy to improve your customers’ experience. On the other hand, you also set yourself the goal of increasing sales through your e-commerce portal, with the option of picking up orders in physical stores. Then you decide to contact our team at Nuvolar to replace your generic CRM with a customized CRM. You also ask them to create an app for online shopping and loyalty programs.

Using agile methodologies such as Agile and Lean, our specialists will implement a custom CRM, using the Salesforce platform. This tool will be integrated with physical points of sale, e-commerce, the app, and social networks. On the other hand, the application will have an intuitive interface, usable and attractive for the customer, designed under UX and UI criteria.

In this way, the departments involved will obtain data on the frequency and preferred shopping hours, most requested products, proximity to physical stores, among others. Also, they will know the opinions of customers on social networks regarding service, prices, added values, and level of satisfaction, among others.

Streamline workflow with Nuvolar

As a result, the workflow of each department of your company will be more agile and communication between different areas will be more effective with Nuvolar’s cloud solutions.

We have twelve years of experience in custom software and app design, product development and implementation management, and UX and UI design. Besides, we are certified Salesforce partners, which guarantees a correct adaptation of customized technology solutions, and if that were not enough e, our consulting services, and support after the implementation of each project are unbeatable.

Digital transformation, beyond technology and closer to business strategy

Posted on April 7, 2021 by dev_nuvolar

Digital transformation, beyond technology and closer to business strategy

Digital transformation is high on the agenda of many organizations. While some have a well-structured implementation plan with defined objectives, others limit this conversion to a very specific goal. These specific objectives are often disconnected from both the strategy and the overall business model; in the latter case, we could not consider it as a complete technology conversion strategy.

Actually, reaching and staying at the top of digitization in any industry is very difficult. It is complicated, even for large corporations, to adapt to the dizzying pace at which new concepts and tools emerge. In order to change this situation, companies must accelerate the incorporation of customized and new digital solutions to their business. This is the only way to remain competitive in this constantly evolving production environment.

In fact, technological changes manifest themselves in the market practically after their introduction in any business area. Customers are quick to notice, and this increases their expectations and demands on the brands they consume. As a result, companies have no choice but to adapt to trends and evolve towards best practices. This renewal will allow them to offer avant-garde and innovative offers that will keep them in the market.

Digital transformation, what for?

Your company’s digital transformation needs to have clear and relevant objectives. Moreover, it must be directly linked to your business strategy. Indeed, the digitization process combines the company’s strategy and operations with available technological advances and data analytics. As well as the design of new products (or the rethinking of current ones), with the aim of providing tangible benefits such as increasing productivity and improving the value chain, processes optimization, automating routine tasks, improving communication, or reducing costs and increasing sales, among others.

Customer-centric

Although the technological conversion is immediately evident in the processes of your organization, it is important to assume that its first beneficiaries must be your customers. Nowadays, consumers are more capable of seeking personalized products and services tailored to their preferences. For this reason, it is important that you know how to adapt your offer to the pace at which customer needs and expectations evolve.

Likewise, it is a priority that you ensure unique and rewarding experiences while they interact with your brand. By achieving both objectives, you can build customer loyalty and extend the customer lifecycle.

It is likely that after reading all the benefits that customer-centric can bring you, you want to redefine your business strategy and focus it on the customer. To carry it out you should take into account the following aspects:

Most relevant trends and drivers in each sector.
How do technologies impact operating and business models?
Compare the organizational perspective with the evolving perspective of customer requirements.

Business processes

As we have said before, the digitization of the supply chain is key to meeting the objective of adding value to the offer. In fact, this is a comprehensive process in which it is not enough to improve only the customer experience (front office). It is also important to optimize the middle and back office.

Business models

Undoubtedly, when implementing digital transformation in your company you are looking for your business model to fit with the new trends. In order to do this, you should consider incorporating new digital services and products that will increase your portfolio and integrate conventional channels such as physical stores, combined with digital channels.

In this regard, it is advisable to consider the impact that this digital conversion will have on your business ecosystems. In particular, among customers, suppliers, competitors, public administration, and other stakeholders, but also, in the technology ecosystem. To do this, you should make an objective assessment with the intention of integrating and/or modifying these ecosystems.

Digital transformation is not about technology, it’s about people

Paradoxical as it may seem to you, although technological tools play a predominant role in the digital transformation process, people have a lot to do with it! It may seem contradictory that people are at the heart of digitization, and at the same time also the main factor of resistance to change. When you tackle your digital conversion project, you will have to assume a change in the corporate culture of your company.

The idea is that through this evolution of the corporate culture, all team members feel comfortable and are aware of the need for change. So that they can easily integrate into the creation and introduction of new digital products and services. Or, to the restructuring of the current value chain to adapt it to the challenges of today’s market.

An agile methodology for implementing digitization

When you think about digitalization, think strategy! It is important that you project the implementation of digital resources through a plan with concrete objectives, well-structured and scalable objectives. In this way, you will be able to evaluate the difference between the current situation and the desired one.

In this sense, to implement your digitalization plan you could apply an agile and iterative methodology such as the ones we use in Nuvolar for our projects. These working methods allow you to enable and maximize the delivery of digital value through “short-term achievements”. This way you will be able to increase learning during the incorporation of technological innovations. For this purpose we propose you some simple steps that you will repeat according to your situation:

Understanding and visualizing the problem.
Conceptualization and design of the solution.
Implementation and follow-up.
Evaluation of results and learning.

What level of digital transformation is your company at?

Today, you can already see cases of companies of any size that have initiated, are implementing, or have already consolidated a digital transformation process. We can classify them into four levels, according to their progress and characteristics in digitization and business management:

Digital novices:

They implement isolated digital solutions in each department.
Digitalization is more focused on the product and not so much on the customer.
They may have an online presence (web, apps, social networks), but lack integration with physical channels.
Digitalization is not visible.

Vertical integrators:

They obtain data in real-time and their distribution channels are integrated.
They use data analytics for the purpose of personalizing products and services.
There is a collaboration between different areas, but it requires organization.
They address defined digital challenges but do not do so comprehensively.

Horizontal collaborators:

They offer integrated online solutions for the customer.
They manage data intensively.

What should you consider for a successful cloud project?

Posted on March 17, 2021 by dev_nuvolar

What should you consider for a successful cloud project?

Have you decided to implement a cloud project in your company? Congratulations! Cloud computing will allow you to considerably boost your processes, manage and store large amounts of valuable data for your business and manage them in an agile way through the cloud.

On the other hand, you will have access to technological solutions that will allow you to automate certain routine tasks and allow your team to focus on more productive activities. You will also be able to work remotely, with the data and applications you need, in a secure way. All this, paying only for the solutions you use and incorporating the most advanced product versions in a scalable way according to your growth.

We know that the idea is very attractive to you, right? However, do you know everything you should consider before implementing cloud in your company? And above all, do you know well the technological partner you have chosen for this purpose? Or have you not chosen it yet? Don’t worry! That’s why we wrote this article, to explain thoroughly how to successfully transition your data and processes to the cloud.

Planning, a basic step in your cloud project

Of course, if you run an SMB, you won’t be able to implement cloud solutions in all departments of your company at once. Even the largest companies undertake this process gradually as part of their digital transformation, starting with the highest-priority areas. To do this, it is essential to establish a realistic plan with well-defined objectives. In this plan, you will put in order the areas and services that most urgently need to be moved to the cloud environment according to the interests of your business.

For example, if your company manufactures packaged products for the hospitality industry, you will probably first need a customer relationship management (CRM) solution. This tool will help you for managing communication with your customers, keep them up to date on new products, schedule personal contacts for offers and ultimately drive sales.

Mass-production companies generally require tools to manage their supply chain and the relationship with their personnel; in particular, Enterprise Resource Management (ERM) and Human Resource Management (HRM) solutions. Large retail chains opt for more demanding systems to apply big data and advanced analytics, necessarily in cloud environments. Precisely because of the volume of data they manage to better understand their customers and anticipate their needs.

Other companies require applications more adapted to their own realities and dynamics, resources whose development has been a Nuvolar specialty for more than ten years. But as we said, the correct and successful implementation of cloud solutions will depend on a coherent and logical plan.

Identify the necessary resources

One of the advantages of planning the implementation of your cloud project is to identify which solutions you really need according to the company’s activity and priorities. To give you an idea, at Nuvolar we have tackled highly complex developments for specific sectors such as aviation. In these projects, we combine complex system architectures and intuitive interfaces to manage onboard and ground operations, as well as aircraft maintenance. In addition to offering functionalities for crew assignment, flight schedule, and even administration, sales, and passenger interaction.

We are talking about companies that have very particular requirements due to the nature of their business. But as developers, we can adapt to other operational realities. Apart from that, depending on your initial objectives, you can opt for standard solutions and evolve towards more customized applications. Here we must reiterate the need to set clear objectives so that the transition to the cloud responds to the real needs of the organization.

Selecting your technology partner, the key to your cloud project

It may happen that with some knowledge you are encouraged to make the plan for your cloud project and identify the tools required in the short term. But if you have doubts, you should turn to a specialized company from the beginning. Much better if, in addition to advising you, it can provide all or part of the solutions to be incorporated into your business. But, to select the company that will advise you, you need to take into account criteria such as:

Proven and supported technical experience

It may seem obvious, but at the time of doing your search and pre-selecting among options of technological partners in the area, you should check their previous experience. It’s not just about what they say on their websites about their cloud knowledge and skills.

It is also necessary to check their customer portfolio and the success stories they showcase with the programs they provide. Moreover, it is important to know which platforms they work with. In our case, Nuvolar has been a certified Salesforce partner since its inception, on whose platform we develop applications for our customers.

Customer-centric and relevance of the cloud project

As a specialized consultant, a cloud solutions partner must focus on the customer and listen to their needs. This is the only way to propose a plan that is relevant and in line with the customer’s expectations. More often than we think, companies hire consultants to entrust them with their cloud project, without taking this premise into account. This usually causes that the result is not adapted to the real needs and does not work; consequently, very painful waste of time and money.

Without a doubt, a company specializing in cloud computing should listen to you carefully and understand your business model. Only in this way will it be able to correctly determine the most suitable options for your company. It should also be possible to explain its proposals and approaches in simple terms so that you can understand them without being an expert in the field.

Methodology and compliance

A cloud solution provider must clearly propose and comply with its work plan for executing your project. Based on this, it will employ the most appropriate methodology. By way of illustration, at Nuvolar we use methodologies with iterative cycles such as Agile and Lean in the projects we undertake. This implies that we can make partial deliveries of the solution to evaluate it with the client or test it with real users. In this way, we introduce the changes suggested in each review until we obtain a solution perfectly adapted to the requirements of the applicant.

The training of the team, essential for the success of the cloud project

Finally, it is important to highlight the need for the team involved in the project to be up to date on the technologies related to their area of performance. As it should be in any digital transformation process -in which a cloud project is essential- staff training is essential. In short, taking full advantage of the benefits provided by cloud resources will depend to a large extent on the knowledge and skill at the time of using them. Nuvolar’s team follows a strict training plan that allows them to have the necessary knowledge to approach their work with a full guarantee.

From Nuvolar we encourage you to make your company’s move to cloud computing a reality. And, if part of your project is to incorporate applications to boost internal processes or interaction with your customers, do not hesitate to contact us.

Salesforce implementation, how to take advantage of its full potential?

Posted on March 16, 2021 by dev_nuvolar

Salesforce implementation, how to take advantage of its full potential?

Have you decided to implement Salesforce for your company? Congratulations! You can count on one of the most powerful Customer Relationship Management tools on the market. However, to take advantage of all its possibilities, it is necessary to approach its implementation and customization optimally, following a very specific protocol. In this post, we will explain the ideal approach to take full advantage of Salesforce.

What is Salesforce and what are the benefits of Salesforce implementation?

Salesforce is an integrated Customer Relationship Management (CRM) cloud platform, which stands out for its ability to provide a unified and shared view of each customer to all departments of the company. Another of the solution’s strengths is that it enables the company to communicate more effectively with its customers. Thus, thanks to the data obtained from interactions with users and shared by the teams, the company will be able to make relevant decisions to enrich the user experience and improve its sales opportunities.

In short, with Salesforce CRM, your company will be able to plan sales campaigns and streamline the operations and activity of sales teams. You will also be able to offer personalized customer service, create multichannel marketing strategies, and monitor all these processes. All this, keeping control of all the actions in execution with a single digital solution in the cloud.

Salesforce is considered one of the most innovative solutions for today’s organizations because of the way it manages data, contacts, leads, and sales opportunities in a single, versatile environment. And you too can take advantage of this powerful CRM.

Benefits of implementing Salesforce

Although you may already know this, let us remind you of the most relevant advantages of Salesforce CRM:

It is a versatile CRM. It allows you to manage the relationship with your target at all stages of the conversion funnel. From lead acquisition, through sales closure, to customer loyalty and engagement. It is even possible to anticipate their future needs by analyzing their behavior and buying habits.
Fully customizable. In fact, we are talking about a tool that can be adapted to the specific characteristics and needs of your business. We will tell you later why it is relevant to count on a company like Nuvolar at this stage.
Scalable. As it corresponds to a SaaS solution, the implementation of Salesforce offers you a wide range of tools that can be integrated into the initial model. Besides you can incorporate them as your company grows: Marketing Cloud, to automate marketing, Service Cloud, to provide customer support, and Einstein Artificial Intelligence for data analysis, are some of these options.
A secure platform. Salesforce is one of the pioneers of cloud computing and therefore provides a high standard of security that generates confidence in its customers. Among the certifications achieved by the platform are ISO 27002 Certification, TUV Certificate, and TRUSTe.

Salesforce CRM Deployment Protocol

The Salesforce CRM interface and navigation are very intuitive. So much so, that a short learning period will be enough for you and your team members to understand and manage the program and integrations without difficulty.

But to take full advantage of all the functionalities and possibilities of this tool, you must follow an implementation protocol. This has to do with the definition of purposes and the positive impact of the resource on the company’s processes. The definition of each stage allows you to set goals for each one and make strategic adjustments to avoid problems in the short, medium, and long term. In this sense, the steps to be followed are as follows:

Perform an analysis of the current business situation and its corresponding mapping

Let’s suppose that your company is a fruit juice manufacturer, based in Albacete and you distribute your products to wholesalers in Castilla-La Mancha. Besides, you sell in several nearby autonomous communities such as Madrid, Castilla y León, and Extremadura. On the other hand, you have several defined targets; the general public of different ages and interests, retail chain managers, and independent retailers.

Thus, during the first stage, you will identify the real needs of the company and the context surrounding the Salesforce implementation. The following are some considerations you should take into account:

Financial status and budget to introduce the tool.
Market characteristics.
Communication fluency with our target audience and reasons for implementing the solution.
Results of marketing campaigns and multichannel communication.
Level of consumer and customer satisfaction.
Processes inherent to the management of the relationship with our stakeholders.
Procedures of each department of the organization.
Organizational culture, ability to adapt to the digital transformation, and readiness to assume the customer-centric philosophy.

Defining objectives

After doing the situational analysis, you must set the specific objectives of the Salesforce implementation. These should be realistic, concrete, relevant, and achievable within reasonable timeframes. For example:

Reduce process costs in customer management.
Strengthen brand positioning in the markets served.
Gradually increase product consumption levels.
Establish an emotional bond with consumers through interaction in social networks. At the same time, to know the expectations and opinions of buyers to apply them to inherent decision-making and the creation of new lines. Or the launch of new flavors or packaging changes.
Streamline ordering and shipping operations, as well as improve service to retail chains and independent stores.
Seek and strengthen contacts to extend marketing to other autonomous communities.

Seek advice for Salesforce implementation

As mentioned above, Salesforce implementation is not complex. Even so, the platform offers learning options for its use. Since the realities and purposes of companies are diverse, it is advisable to seek advice from experts in the development and management of cloud solution implementation to carry out situational analysis and set objectives. In this sense, it is highly recommended to do so with a certified Salesforce partner.

At this point, Nuvolar offers you its twelve years of experience providing successful business solutions based on the prestigious platform we talked about in this article. You will see our ability to adapt the CRM to your specific needs, as well as the methodology and passion we deploy in each project.

Appointing the management team

At this stage, it is essential to define the teams and staff members who will have access to the CRM and to establish individual responsibilities. It is also a priority to define the levels of access to the tool.

Roadmap

With the help of the specialized company you choose to implement Salesforce, you must create a roadmap for the process of incorporating the tool into your business. It should reflect the people responsible for each area and the actions of the developer’s representatives. It is equally important to set deadlines and expected results. During this phase, the teams will understand in detail how the CRM solution works in each process.

Implement and customize the program

In the Salesforce implementation itself, the information and planning obtained in the previous stages must be used. In the same way, you will take into account the customization needs to be raised. In this aspect, thanks to our partnership with Salesforce, we at Nuvolar can efficiently customize this digital solution. Accordingly, we use workflows, applications, and add-ons that provide greater performance to your business processes. Our expertise in customizing technology solutions includes sectors such as commercial aviation, healthcare and pharmaceuticals, food and beverage, fashion, and finance, among others.

Rethinking business culture and empowering teams

Executing the digital transformation of companies requires a rethinking of corporate culture to adapt to changes. And even to assimilate the new ways of working that will be introduced along with the technologies incorporated. The implementation of cloud solutions does not escape this requirement. Therefore, the updating of values and good business practices must go hand in hand with the training of the teams in the use of the new tools. In our case, the idea is to achieve an understanding of CRM and how to automate tasks to be more productive and achieve the objectives set.

CRM maintenance and monitoring

Although Salesforce as a cloud platform is responsible for the maintenance and updating of its solutions, it is essential to constantly monitor the performance of the CRM in your processes. In this way, you will be able to make the necessary adjustments in those aspects in which the implementation goals are not fully achieved. Whether to accelerate sales or streamline your omnichannel strategy, among others.

Nuvolar, your best choice for a customized Salesforce implementation

You are probably a manager aware of the need to intelligently manage your company’s processes through a CRM. However, you are probably worried about the consequences of poor implementation of this type of cloud solution. Now you have the support of a Salesforce developer you can trust!

We at Nuvolar, as lovers and connoisseurs of digital solutions, know in depth the scope of this powerful CRM. That is why we can help you maximize the value that this type of technological tool can bring to your company. Our secret is to understand that all companies are different and have specific needs. We have extensive experience in custom implementation and development of the latest technologies to provide the full potential of Salesforce to our customers. What are you waiting for? Contact us!

How can technology boost productivity?

Posted on March 11, 2021 by dev_nuvolar

How can technology boost productivity?

It is clear that boosting the productivity of companies today depends increasingly on the incorporation of digital tools to streamline their processes. Therefore, if you need your company to be competitive in a market so influenced by the development of IT and the Internet, you must act accordingly.

Also, the concept of digital transformation goes beyond the implementation of advanced tools to encompass the changes these companies introduce in the organizational culture. New paradigms and new ways of working driven by technology, expand the opportunities for growth and consolidation of companies. Following we will refer to advanced resources such as software and applications, and explain how they can help you increase efficiency in your company.

Boosting productivity through telecommuting

You have probably heard or read repeatedly that the Covid-19 pandemic accelerated the digital transformation processes in a large number of companies. While others were caught at such an incipient level that it was very difficult for them to implement telework. Fortunately, there are very complete platforms for team management available on the web, which helped boost productivity during confinement. All of them offer options to facilitate communication between team members, such as live chats, video calls and voice calls.

Some, such as Slack, are message-based platforms. Others, such as Trello, rely on Agile methodologies — in this case, Kanban — to organize projects with boards and labels. In this sense, the big technology companies are also present with their proposals. On the one hand, Microsoft’s Office 365, which brings together its best-known productivity tools and communication channels. The same goes for Google and its G Suite, which includes its Drive, Calendar, Duo and Meet applications, among others.

The interesting thing is that most of these platforms have multiple integrations with different applications and channels. In addition, they offer extensive data storage capacity and cloud interactions within their payment options. Such advantages allow companies to offer work-life balance to the members of its staff and remain active during eventual confinements.

Tailored CRM to boost productivity

Customer Relationship Management (CRM) software solutions facilitate more productive interaction with customers. In fact, automating routine tasks such as sending emails allows your sales, marketing and support teams to spend time on more relevant tasks. In this way, they can take advantage of the interaction data that the same tool collects to create new communication strategies and personalization of the offer and service.

Along the same line, it is important to remember the ability of CRMs to obtain timely information on purchasing habits, preferences, etc. If your company manages hundreds or thousands of customers, this type of tool will allow you to monitor trends efficiently. Moreover, it facilitates the follow-up and attention to the leads or potential customers in the database to achieve their final conversion. In this way, decision making based on accurate data will be more successful. Most importantly, the unified information will always be available to all team members who require it.

It is very likely that you are aware of the various CRM application options that exist in the market and you may even have implemented some of them in your company. However, their design and functionalities are often not well adapted to the characteristics and processes of each business. To solve this, you must decide for tailor-made solutions, fully customized, like the ones we develop in Nuvolar.

In this sense, we develop CRM applications that meet the particular needs of each company, whether in B2B or B2C environments. In addition, we cover all business processes and integration with all interaction channels for complete customer tracking.

ERP to boost productivity

On the other hand, large retail chains such as the Inditex group owe much of their success to demanding monitoring of their supply chain. The company, which owns such well-known brands as Zara, Pull&Bear and Bershka, keeps detailed track of the demand for its garments.

Based on this monitoring, it anticipates what the buyers of its brands will require in order to manage the raw materials they need with suppliers. They coordinate the supply of these expenses in the precise time to process them and turn them into the pieces that will be marketed by their stores worldwide. They also rigorously supervise their transfer to each store, where they do not need warehouses to store merchandise because the stock on display will meet the demand.

As you can see, such meticulous and perfect management would not be possible without advanced Enterprise Resource Planning (ERP) tools. To get there requires a deep understanding of the specific dynamics of the customer’s supply chain management. With ERP it is the same as with CRM; you will find good standard options on the market, but they are not always fully adapted to your company’s needs.

ERP for the aeronautical industry, a Nuvolar specialty

At Nuvolar we have extensive experience with ERP for an industry as demanding as commercial aviation. Our web and mobile solutions for this sector have demonstrated a perfect synergy of systems in its complex architecture. These tools are making a difference in the management of different departments of several airlines, supported by intuitive interfaces that allow boosting productivity and profitability of these organizations.

Thanks to these features, the level of satisfaction in the user experience has increased significantly.

Programs and applications for various purposes

So far we have talked about technological solutions for team, customer and supply chain management to boost productivity. However, there are also digital strategies focused on other areas such as ecommerce to facilitate online sales, which we will address in future articles.

The main thing to understand is that any of these solutions must fit the characteristics and requirements of your business. In this sense, you can count on the experience, responsibility and professionalism of Nuvolar to offer you personalized advice.