The Coral Memorial journey
Coral Memorial is a pioneering company in Spain’s funeral sector, specializing in the installation and management of parish columbaria.
Their innovative approach addresses a growing demand for cremation and for meaningful spaces where families can honor and preserve the memory of their loved ones.
The company designs, builds, and manages columbaria within churches and sacred spaces, ensuring respectful, dignified environments.
With deep experience and a forward-thinking vision, Coral Memorial continues to shape the future of memorial spaces across the country.
What we achieved together
Nuvolar transformed an over-engineered system into an agile platform that Sales Reps could finally trust and adopt with ease.
100%
Adoption
The entire Sales team began using Salesforce daily.
-2 hours
Training time
Reduced training time thanks to a simplified UX.
75%
Faster
Quote and invoice creation through automated templates.
THE CHALLENGE
Coral Memorial needed a way to streamline their processes in Salesforce
Coral Memorial had invested heavily in Salesforce: licenses, configuration, and a custom setup developed by a third-party provider.
Expectations were high, but the delivered solution did not match the sales team’s workflows or needs.
Key issues included:
- Overly complex screens and excessive fields
- Slow and confusing processes
- Rigid, non–user-friendly interfaces
- Multiple irrelevant features
- Very low adoption and growing frustration
- Sales Reps abandoning the system in favor of manual methods
- Instead of supporting sales, the platform had become a barrier, making everyday tasks slower and more error-prone.
Coral Memorial needed a salesforce consulting partner capable of rethinking the entire experience and turning Salesforce into a tool their teams would actually want to use.
HOW WE BEGAN
Aligning business needs and processes in Salesforce
Understanding the problem from the inside
Nuvolar began by mapping Coral Memorial’s real sales processes. Through workshops and interviews, we identified the pain points, inefficiencies, and missed opportunities that were blocking adoption.
Simplifying the experience
We rebuilt the interface from scratch to make it clear, fast, and role-based. Unnecessary fields were removed, navigation was reorganized, and new layouts made every screen more intuitive.
Smarter pricing and automation
The original pricing logic was overly complicated. Nuvolar replaced it with a simplified, accurate engine that allowed Sales Reps to generate quotes independently and without errors.
Customized templates were developed to automate the creation of quotes and invoices. These templates were flexible, branded, and fully connected to Salesforce data.
OUR SOLUTION
A tool the team can trust
The result is a platform that feels natural, reduces cognitive load, and supports every step of the sales cycle.
Sales Reps can now:
- Work faster with minimal training
- Generate accurate quotes in minutes
- Access cleaner, more structured data
- Use Salesforce confidently in their daily routines
Behind the System
CLIENT VOICES